GEO (generative engine optimisation)
What is GEO? Making sure your brand shows up correctly when people ask AI assistants such as ChatGPT, Claude or Perplexity a question. GEO stands for generative engine optimisation.
In plain words
More buyers now start by asking an AI assistant a question, instead of searching and clicking through ten links. The assistant answers in a few lines and names a few companies. Generative engine optimisation (GEO) is the work of making sure your business is named, and described correctly, when that happens.
Nobody can promise a mention. Assistants choose their own sources. What you can do is publish clear, accurate, specific pages and check regularly what the assistants say about you.
A Pune pump maker asks an assistant 20 buyer-style questions each month, such as "Which Pune companies make stainless steel pumps for food plants?". It counts how many answers name the company.
| Month | Answers naming the company | Share |
|---|---|---|
| April | 3 of 20 | 15% |
| June | 6 of 20 | 30% |
The pump maker then fixes what the answers got wrong, such as an old address or a missing product line. Figures like these are a small sample and vary from day to day.
Why it matters
- Marketing campaigns (Reach): buyers who ask an assistant may never see your website, so a mention may be your only chance.
- Accuracy: assistants repeat old or wrong details, such as an address that changed, and buyers believe them.
- Effort: it costs content work, not advertising, so it is worth measuring before you spend more.
Want to see what an assistant says about your business today? Ask us to check a few questions with you.
How Kinnow handles it
In Reach, the AI-Visibility / GEO agent suggests content changes to improve how often assistants name you. What it writes is marked with a disclaimer, and Brand Guardian can check wording against your brand rules. It suggests; your team decides what to publish. Kinnow also records visits that arrive from AI search as their own lead source, so you can see them in your numbers.
See Get named when buyers ask AI for the capability, and Share of Model for the measure.
Limit: a month-by-month trend of how often assistants name you is planned and is not yet reported in the product. The agent is validated with each client before it works for them.
Tell us your top three buyer questions and we will show the content changes the agent would suggest.
Questions
What is GEO?
Making sure your brand shows up correctly when people ask AI assistants such as ChatGPT, Claude or Perplexity a question. GEO stands for generative engine optimisation.
Is GEO the same as SEO?
They overlap. SEO aims to rank in a list of search results. GEO aims to be named in a generated answer. Both reward clear, accurate, specific pages, so good SEO work usually helps GEO too.
Can anyone guarantee that an AI assistant will mention my business?
No. Assistants choose their own sources and change over time. Be careful with anyone who promises a mention. You can improve your chances and measure the result.