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Distribution & Trading · India

ERP for distribution & trading. Order to cash for distributors, with credit, stock and GST watched daily.

Order to cash for distributors: credit checked before the order ships, the right lot out first, and the money chased by how late it is.

Industry pack ready
Short answer

How does Kinnow help a distributor? Credit is checked before the order ships, not after. The right lot leaves the godown first, the invoice and e-Way bill come from the dispatch, and overdue retailers get a reminder whose tone follows the days overdue. Nothing is filed, paid or posted without a person.

Your business in one paragraph

A distributor buys from a principal and sells on credit to hundreds of retailers. The margin is thin, so the money is made or lost in four places: how much credit goes out, how fast it comes back, which lot leaves the godown, and whether the GST credit on the purchase side survives scrutiny. Reps work beats on phones and paper; the godown works from slips; the accountant reconciles at the end of the month. The same retailer exists as a name in four places.

Credit that lives in someone's head

A retailer crosses the limit and the order still goes, because the check is a person remembering.

Receivables that age past 90 days

Reps chase the next order, not the last payment, and old invoices become bad debt.

Stock that dies on the shelf

Slow movers and near-expiry stock tie up working capital that nobody sees until the stock count.

Bring your three biggest retailers and we will show the credit check on their ledgers.

How your month runs on Kinnow

This is the order-to-collection loop, with the buying and delivery loops that feed it.

#StepWhoApplicationWhere a person signs
1Rep visits the retailer on the beat plan; the enquiry is entered and becomes a quotationSales repSell, FieldQuotation approved before it converts
2The order goes through the credit check: limit, overdue invoices, any hold placed by handCredit controllerSellCredit hold cleared by a person with the right; reason recorded
3Approval by order value: automatic, sub-manager, manager, MDSales manager, MDSellEach tier signs its band
4Stock allocated; pick list built with the earliest-expiry lot firstGodown supervisorStock & ShipPick confirmed; a lot other than the earliest-expiry-first (FEFO) choice is flagged
5Dispatch: delivery order, e-Way bill raised from the invoice and dispatch, trip and lorry receiptDispatch clerk, transporterStock & Ship, ComplyDispatch confirmed by a person
6Invoice approved; e-invoice request goes out; GSTR-1 line built from your booksAccounts executiveAccount, ComplyInvoice approval
7Driver or rep confirms delivery; the delivery order closesDriver, repField, Stock & ShipDelivery confirmed
8Collections: reminders by days overdue, receipts and post-dated cheques allocated to invoicesCollections executiveAccount, SellReminders above the amount you set go to a person
9Replenish: reorder suggestions that account for open purchase orders; bill, receipt and order matchedProcurement officerBuyPurchase orders above 10,00,000 need approval
10Month-end: GSTR-2B reconciliation, close, payroll for reps and driversCA, finance headComply, Account, PeopleReturn and close signed by a person

What the industry setup gives you

The ready-made setup for your industry (we call it an industry pack) is in the app today: 7 limits, 4 sign-off orders (who signs off, in order), 8 reports, 10 ready-made Ask Kinnow questions, 9 agents and 20 step-by-step routines. Figures are starting values you change.

Limit or ruleWhat happensWhy it is there
Credit limit above 10,00,000Needs approvalCredit is the distribution business; this is a lending decision
Sales order above 5,00,000Needs approvalA large order against existing exposure is where a receivable goes bad
Purchase order above 10,00,000Needs approvalCommits working capital to one principal
Manual journal above 5,00,000Needs approvalMoves the books without a source document
Lead entered above 20,00,000WarningIt moves the forecast the moment it is typed
Campaign budget above 2,00,000WarningBrand spend sits outside the trading margin
Trade campaign with no audienceWarningIt reaches nobody and still spends the budget

The routines include Order to collection, Replenishing the warehouse, Campaign to first order, Dispatch to delivery, Customer return to credit, Invoice correction by credit note and Stock transfer between warehouses. Reach (campaigns) is switched on by default in this setup.

Processes, built in

The 20 best-practice processes for your industry come switched on: who owns each step, which steps Kinnow enforces, and a clock on every hand-off between departments. Print any of them as an SOP.

Order to collectionReplenishing the warehouseCampaign to first orderHiring to productiveDispatch to deliveryMonth-end closePayroll run to payLeave to decisionExpense claim to reimbursementSee the processes →

Ask us to run your last month's overdue list through the Collections agent.

Agents for Distribution & Trading

Sell + Account

Collections

Drafts overdue reminders and steps them up according to how many days a payment is actually late. A person approves each reminder before it goes out.

Helps: Collections executive
Sell

Credit-risk assessment

Reads a customer's payment history, outstanding trend and order frequency before an order is approved, and recommends approve, conditional or block for the approver.

Helps: Credit controller
Buy

Reorder Planner

Recommends how much to reorder and when. It skips an item that already has a draft reorder open, and it never raises a PO by itself.

Helps: Procurement officer
Stock

FEFO/FIFO selector

A rule built into the pick list: it uses the lot that expires first (FEFO) or the one that came in first (FIFO), as you choose when the list is made, and checks again when the pick is confirmed.

Helps: Store / warehouse supervisor
Stock

Slow-mover Detector

Finds stock that has not moved for a set number of days and ranks it by the money tied up in it, so you can review it.

Helps: Store / warehouse supervisor
Reach

Reactivation / Winback

Finds buyers who have gone quiet, using your ledger, and drafts a message to win them back for a person to send.

Helps: Marketing / CRM executive
Stock

Expiry Watchdog

Goes through stock lots every night and marks those past expiry, so they stop being offered for sale.

Helps: Store / warehouse supervisor
Stock

Dead Stock Recovery

For each dead-stock item, works out the value at risk and suggests a transfer to a faster godown, a discount sale or a write-off. A person decides.

Helps: Store / warehouse supervisor

Each agent is validated with each client before it touches their books, and every output waits for a person.

Statutory and compliance calendar for a distributor (India)

Kinnow prepares; a person confirms and files. Dates are not printed here because the department sets and changes them; Comply carries your calendar.

ObligationWhat Kinnow preparesWho confirms
GSTR-1Built from the sales invoices in your books, with any document it cannot include listed by name rather than left out. A file to upload on the portalAccounts executive, CA
GSTR-2B and input creditMatches purchase bills with what your suppliers reported, so mismatches surface before filing. Filing is held until the reconciliation is completeAccounts executive
GSTR-3BDraft from your books for reviewCA
E-invoice (IRN)Requested when the invoice is approved, through the e-invoice provider set up for your companyAccounts executive
E-Way billRaised from the invoice and dispatch; Kinnow flags bills about to lapse and proposes an extension for a person to chooseDispatch clerk
TDS on purchases (194Q) and MSME 45-day payment windowTDS computed with its working; MSME suppliers approaching the 45-day limit are flaggedAccounts executive, CA
Payroll deductions for reps and driversPF, ESI, professional tax and TDS on salary computed in the pay runHR head

What the owner sees

Typed into Ask Kinnow, each answer names its source report and what it will cost before it runs.

  • Which customers are over their credit limit? (Receivables ageing)
  • What did we sell by brand last month? (Sales register)
  • Show me pending sales orders by branch. (Pending sales orders)
  • Which SKUs are dead stock? What is my depot stock worth right now? (Dead stock, Stock valuation)
  • Which outlets have not ordered recently? Where is my pipeline stuck by stage? (Lead pipeline by stage)
  • Which sources bring the best retailers? (Lead source performance)
  • Which item groups grew and which shrank this year? (Item-group yearly sales)
  • Which beats are behind plan this week? (Field)

Illustration · sample data

RetailerOutstanding (₹)Limit (₹)Status
Sharma Traders, Indore4,20,0003,50,000On hold
Gupta Distributors, Pune2,90,0003,00,00097% of limit
Patel & Sons, Surat1,10,0002,00,000Within limit

Numbers that matter

NumberReportWhat it tells you
Receivables by age bandReceivables ageingHow much is past 60, 90 and 120 days, and with whom
Pending orders by branchPending sales ordersWhat is booked and not yet shipped
Dead and slow stock valueDead stock, stock valuationCapital that is not turning
Sales by brand and item groupSales register, item-group yearly salesWhich principals and lines carry the year
Pipeline by stage and sourceLead pipeline, lead source performanceWhich retailers you are winning and from where

See the receivables ageing on a copy of your own ledger.

Applications switched on

Generic termIn your Kinnow
customerretailer / dealer
sales visitbeat call
delivery notechallan / delivery order
transport documente-Way bill, LR (lorry receipt)
chequePDC (post-dated cheque)

Questions

Can Kinnow stop orders to customers over their credit limit?

Yes. A sales order goes through a credit check before dispatch; a customer with an active credit hold cannot ship until someone with the right to clear it does, and the reason is recorded. Overdue beyond the stoppage limit (90 days by default, which you can change) puts a customer on stoppage.

Who approves an order, and for how much?

By default, an order under 50,000 is approved automatically, up to 5,00,000 by a sub-manager, up to 20,00,000 by a manager, and above that by the MD. The Distribution setup also asks for approval on any order above 5,00,000 and on any credit limit above 10,00,000. All of these are figures you set.

Does Kinnow file my GST return?

No. Kinnow prepares GSTR-1 from your own books and the file for portal upload, and reconciles purchases with GSTR-2B. A GSTR-1 or GSTR-3B cannot be marked filed until that period's 2B reconciliation is complete. A person files on the portal.

Can we move our retailers, price lists and opening stock from our current software?

Yes. Masters and opening balances are imported in the first week, and we go live alongside your current software until the month-end numbers tie.

How does the Collections agent behave when the retailer is a key account?

It drafts the reminder with a tone that escalates with the actual days overdue. Below an amount you set it can send on its own; above that amount a person decides, which is where key accounts normally sit.

What if an agent is wrong?

Every agent output waits for a person, shows what it used, and is validated with each client before it touches their books. Reject it and the reason is kept.

How long to set up?

About two weeks to first results for one company; several godowns or companies go live one at a time.

Show me Kinnow for distribution & trading.

Answer three questions. Get the applications, the agents and a two-week plan for your business.

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