One agreed definition for every business number
Revenue, margin and every key number defined once and signed off, then anyone builds their own reports.
LiveWhat does Know Semantic Layer do? Self-serve reporting without five versions of revenue. Finance trusts the number, and sales builds its own dashboard.
How it works
Kinnow comes with a library of approved measures, plus ready-made industry setups for manufacturing and retail (we call them industry packs). Staff build charts, tables and saved views from these ready-made measures, with no coding and no AI guesswork. New measures are proposed, scored, and approved by a named owner before anyone else can use them.
Unapproved measures carry a visible 'Draft' badge and cannot be shared outside Kinnow until approved.
Step by step
Picture a company where sales says margin is 31%, finance says 27%, and the owner has seen both on the same Monday. This is how one definition is agreed and then used by everyone.
- Start from the library. Kinnow comes with approved measures such as revenue and margin, already signed off. Manufacturing and retail companies also get a ready-made set for their industry.
- Anyone builds from approved parts. A sales manager picks a measure and a way to slice it (by branch, customer or month) and saves a chart, table or view. There is no coding, and no AI guessing at what revenue means. Ask Kinnow's reporting helper maps a plain-English question to the same approved measures and asks one clarifying question if the request is unclear.
- A new measure is proposed. If nothing in the library fits, someone proposes a new measure or slice. Kinnow scores how confident it is that the proposal can be computed from data you already hold, and sends it one of three ways: provisional straight away, to review, or back with a question.
- A steward decides. A senior administrator acting as steward reviews the proposal and certifies it or turns it down. Until then it carries a Draft badge and cannot be shared outside Kinnow.
- Definitions can be corrected. The steward can refine a label or format, retire a measure and point to its replacement, restore the Draft badge on one that needs fixing, or merge near-duplicates into one. Each change is versioned with a reason.
- Reports follow along. Saved views refer to a measure by name, so a merged measure's old name still works. The numbers are worked out again from the same data, so a definition change never silently rewrites history.
See one agreed definition for your revenue and margin. Tell us the two numbers your teams argue about.
What you see on screen
The steward works in Admin under Metric governance. Everyone else just sees the badges.
- Certified measures: a table with Measure, Trust tier (Certified, Provisional, Proposed or Deprecated), Version, Last updated and the actions Refine, Recertify, Deprecate and Merge measures.
- Lineage and dependents: open a row to see the source data and the definition, then which saved views and dashboard widgets use it. If nothing does, it says Nothing references this measure yet, safe to change.
- Draft badge: shown on any measure that is not certified, wherever it appears in a report.
- Exception sweep: a button, Run exception sweep, that scans certified measures across slices and lists the measure, the slice, the deviation and the severity. It reports how many measures it scanned and how many slices it evaluated.
Who uses it
| Who | When | What they do |
|---|---|---|
| Finance head or owner | Once, then when a definition changes | Acts as steward: certifies measures, resolves duplicates. |
| Sales, operations and branch managers | Daily or weekly | Build their own charts and saved views from approved measures. |
| CA or auditor | At review | Reads a measure's lineage to see which data it comes from. |
Related
- Know: dashboards, reports and Ask Kinnow.
- Anomaly watch on every metric: what the sweep finds.
- Industry setup at sign-up: where the ready-made sets come from.
- Semantic layer: the term in plain words.
Questions
What is Know Semantic Layer in Kinnow?
Revenue, margin and every key number defined once and signed off, then anyone builds their own reports.
What changes for the business?
Self-serve reporting without five versions of revenue. Finance trusts the number, and sales builds its own dashboard.
Is it available today?
Yes, it is live.
Who decides what counts as revenue?
A steward, who is a senior administrator in your company. The definition is versioned with a written reason, so anyone can see what it was last month and why it changed.
What if two people have defined margin differently?
The steward can merge them into one measure. The other name stays as an alias, so saved views that used it keep working and show the agreed number.
More in the Gets better every week
Request a change; get a fixed price
Describe the change you want in plain words; Kinnow scopes it, prices it and builds it for you.
Gets better every week · Generative Exception SweepEvery number you track, watched for surprises
Once a measure is approved, the sweep checks it for unusual moves in every part of the business whenever an administrator runs it.
Gets better every week · Vertical content packsYour industry's setup, ready at sign-up
Pick your industry at sign-up and get its routines, controls, reports, forms and vocabulary ready to use.
Gets better every week · GL CategorizerBank lines that get a draft entry
Unmatched bank lines get a draft entry on the right account, chosen from your own history; AI handles only new payees.
Gets better every week · Guided control tighteningControls that learn from near-misses
Each month-end, Kinnow counts what slipped past your controls and advises which rule to tighten next.
Gets better every week · AI calibration loopAI confidence that means something
Every approval or rejection you give an agent is counted, so Kinnow can show whether 'sure' really means sure.
Tell Kinnow what slows you down.
Answer three questions. Get the applications, the agents and a two-week plan for your business.