Campaign Strategist agent
Designed to draft a campaign brief from your goal and your own data, such as gaps in your sales pipeline, customers who have gone quiet and the time of year.
Validated with each clientWhat does Campaign Strategist replace? The work of a marketing executive: writing a campaign brief. Designed to draft a campaign brief from your goal and your own data, such as gaps in your sales pipeline, customers who have gone quiet and the time of year.
Shows why
Every draft comes with its reasons and how sure the agent is. If it is unsure, it only offers a suggestion.
Waits for you
It does not file, pay or post anything until a person says so.
Gets reviewed
Your approvals and corrections are recorded, so you can see how well it does on your books.
A day with Campaign Strategist
This agent is described as it will work. We set it up and check it with each client, so treat the steps below as the plan for your business.
- You state the goal. For example: win back customers who have not ordered in six months, or launch a new product to existing buyers.
- It reads your own records. It looks at things like customers who have gone quiet and gaps in your sales pipeline.
- It drafts a campaign brief. Who to reach, with what offer and in what order, with its reasons shown.
- The marketing head reviews. Edit it, change the audience, or throw it away.
- The usual checks still apply. Any copy that comes out of the brief goes through the brand check and the consent check before a send.
What it reads and what it hands back
| What it reads | What it hands back | Where it lands |
|---|---|---|
| Your goal, in plain words | A draft brief: audience, offer and sequence, with reasons | A suggestion in Reach for the marketing head |
| Your own records, such as customers who have gone quiet and pipeline gaps | The reasons the brief gives for that audience | Shown with the brief |
| Nothing from outside your account | No send, no audience upload | Nothing leaves Kinnow |
Tell us the campaign you wish you had time to plan. We will show what a brief looks like on your data.
What a person decides
Nothing is filed, paid or posted without a person. The agent drafts the plan, and your marketing head owns it.
- You approve every brief. A brief is a suggestion until a person accepts it.
- You set the goal and the limits. The agent starts from what you ask for; it does not pick goals for you.
- It never sends. Sending needs approved copy, a passed brand check and valid consent.
Ask Kinnow about this
Ask Kinnow answers from your own records and shows its source and cost before it runs. What you get back depends on what has been recorded.
| You might ask | What the answer shows |
|---|---|
| Which customers have gone quiet in the last six months? | The customers, their last order and its value. |
| What campaign would you suggest for the monsoon quarter? | A draft brief with the reasons and the records behind it. |
| Who would we reach if we ran this brief? | The audience size and the rules used to pick it. |
Ask us to draft one brief for your next campaign.
Works with
- Reach: campaigns, audiences and journeys
- Reactivation and Winback: finds dormant buyers and drafts the re-engagement
- Audience and Segment Reasoner: turns a plain description into an audience
- Brand Guardian: checks the copy against your brand rules
Questions
What does the Campaign Strategist agent do?
Designed to draft a campaign brief from your goal and your own data, such as gaps in your sales pipeline, customers who have gone quiet and the time of year.
Does Campaign Strategist act on its own?
No. Campaign Strategist hands back a draft campaign brief built from your goal and your data, with its reasons, and a person approves before anything is posted, filed, sent or paid.
Does Campaign Strategist learn?
Yes. Each time you approve or reject a brief, Kinnow records it against how sure the agent said it was, so you can see how it is doing on your books. Your corrections are kept as feedback.
How is it paid for?
It is part of your agent pack, and there is no charge per user.
What does Campaign Strategist need from me?
A goal in plain words, and customer and sales records in Kinnow. The more history there is, the more specific the brief.
Can it send the campaign?
No. It drafts a brief. Sending needs approved copy, a passed brand check and valid consent.
Works alongside
Consent & Deliverability Gate
Stops any marketing message going out unless the person has given consent for that channel, with the time recorded. If consent is missing, nothing is sent and the reason is recorded.
ReachReactivation / Winback
Finds buyers who have gone quiet, using your ledger, and drafts a message to win them back for a person to send.
ReachAudience / Segment Reasoner
Turns a brief written in plain words into a target segment, using only what the person asking is allowed to see.
ReachNurture Orchestrator
Moves each lead through the step-by-step follow-up routines you build, one step at a time, on the waits you set. It only runs routines that a person has switched on.
Tell Kinnow what slows you down.
Answer three questions. Get the applications, the agents and a two-week plan for your business.