Consent & Deliverability Gate agent

A day with the Consent & Deliverability Gate

Picture a marketing executive at a building-materials distributor who wants to send a WhatsApp offer to 1,200 dealers. This is what happens at the moment she presses send.

1. She builds the audience and the campaign in Reach. Contacts come from the customer records, forms and imports. The audience can be as narrow as "dealers who bought in the last year and have not reordered".
2. For every recipient, Kinnow checks consent. It looks up the consent held for that channel, that address and that purpose, and applies the rule for the recipient's country. In India a marketing message needs explicit opt-in.
3. It checks the channel rules. Email needs no template. WhatsApp needs an approved template. SMS needs an approved template and a registered sender.
4. It checks the sending rules. A contact held out as a control group is never sent to. Quiet hours, a limit on how often one person is messaged, and a limit on how fast the company sends can hold a message back.
5. Anyone who fails is blocked and the reason is recorded. A blocked message never reaches the sending service and is never billed. Journey steps stopped only by quiet hours are delayed to the next allowed time rather than dropped.
6. People can withdraw at any time. A withdrawal through the preference page is recorded straight away, even for someone with no earlier record, and later sends to that address stop. Marketing campaigns (Reach) shows how many messages were refused for consent, apart from delivery failures.

What it reads and what it hands back

The check runs inside the send itself, before the message reaches the sending service.

What a person decides

The gate decides nothing on its own authority. People set the rules it applies.

• Recording consent. A person records a grant, with the wording shown at the time, or a withdrawal, from the Consent & Preferences screen. The screen can also check any address before you plan a send.
• Setting the sending rules. Your team sets quiet hours, frequency limits and hold-out groups, and approves WhatsApp and SMS templates. A company in a group can hold its own quiet hours.
• Merging contacts. When two contacts are merged and both have an answer for the same address, the stricter one is kept, so a merge can only narrow who you may message.
• What it never does. It never treats a transactional grant, such as an invoice email, as permission for marketing, and the check runs on every send. Nothing is filed, paid or posted without a person.

Ask Kinnow about consent

Ask Kinnow answers only from records you may see. Questions a marketing head might type:

• "Can I message this number on WhatsApp?" Shows the consent held for that address and channel, or says there is none.
• "How many messages were refused for consent last month?" Shows the count separately from delivery failures.
• "Show the consent proof for this email address." Shows each record with the wording the person saw and the time.
• "Who has withdrawn consent this quarter?" Lists the withdrawals, which are already blocking later sends.

Works with

The gate protects every campaign in Reach. It sits beside Reactivation / Winback, Campaign Strategist, Audience / Segment Reasoner and Nurture Orchestrator, and the capability Marketing that stays within consent law explains it for buyers. The glossary entry on the DPDP Act gives the Indian background.

Questions